easyJet
#vanderers
When easyJet and Visit Holland wanted travellers to explore the Netherlands beyond the ‘Dam, we responded with easyJet’s first influencer-led campaign, #vanderers. Tapping into existing travel trends and aware of the power of influencers on our audience, we created the vanderers campervan and gave the keys to four creators.
Utrecht, Groningen, The Hague - they brought the best of the Netherlands to their followers’ feeds, along with a curated Google map and the chance to win a holiday. The campaign was so successful, it was repeated for Italian audiences.
Utrecht, Groningen, The Hague - they brought the best of the Netherlands to their followers’ feeds, along with a curated Google map and the chance to win a holiday. The campaign was so successful, it was repeated for Italian audiences.
Creators