Canon

If you love it, vlog it

 Canon have developed a whole range of cameras specifically designed to be used for vlogging. And they’re not just meant for influencers. They wanted us to develop a content-led campaign that empowered everyone to get behind the camera and express their passion - whatever that may be. 

We collaborated with three YouTube creators to bring If You Love It, Vlog It to life. Each creator focused on a different passion-point, and walked amateur vloggers through their creative process, as well as offering hands on inspirational and technical tips.

The social-first campaign ran as posts, stories, short and long form video content, and in the retail space. 

Check out the website ︎

Creators
@Gallucks, @BookandQuills & @EllieSpiga