︎

Canon

Reimagine





Canon’s most signifcant products to date, the EOS R5 and R6, launched at the height of the pandemic. Our challenge was to create and execute a big idea that showcased the amazing capabilities of these cameras and inspired enthusiasts to keep pursuing their passion. All in just four weeks. All whilst working remotely. All whilst the worst storm in years battered Britain. 

We asked the world to Reimagine by showing them something they didn’t think was possible - a perfectly in focus long-exposure shot captured completely handheld.  We worked with top photographer Rob Payne to create a series of groundbreaking low-light images, reimagining landscape and nighttime photography.   

Our campaign launched these two products across EMEA, featuring in print, digital, social and retail.  


Photographer: Rob Payne
Cargo Collective 2017 — Frogtown, Los Angeles
Running on Cargo