British Red Cross
A minute can make a difference
For the first time in 2020, First Aid will be taught as part of the curriculum in UK schools. Keen to build on this achievement, the British Red Cross wanted to talk to parents and get them to refresh their knowledge too.
We ran a week-long campaign on Heart FM in the lead up to World First Aid day, targeting parents on the school run with a top and tail ad break, and four ten second bumpers. Actress Rebecca Front voiced the ads which taught some vital first aid skills in under a minute and saw thousands of downloads of the British Red Cross first aid app on the first day alone.
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We ran a week-long campaign on Heart FM in the lead up to World First Aid day, targeting parents on the school run with a top and tail ad break, and four ten second bumpers. Actress Rebecca Front voiced the ads which taught some vital first aid skills in under a minute and saw thousands of downloads of the British Red Cross first aid app on the first day alone.
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