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BP

Rev or Roar?






BP harnessed the power of Universal's Jurassic World: Fallen Kingdom for their summer campaign. But to set it apart from other brands who'd also licensed the franchise, we set about creating engaging digital content that united the worlds of the T. rex and T reg.

With our fun sound clip game Rev or Roar?, hosted on the BP site and as an Alexa skill, we asked consumers if they could tell their dinosaur from their 4x4 and allowed them to compete via their social channels. A sticker pack for iOS and Android and an interactive PDF allowed families to fuel the fun on the road too.



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Cargo Collective 2017 — Frogtown, Los Angeles
Running on Cargo